April 17, 2025, Kuwait City, Kuwait, AlThiqa Food Group Company (TFGC) is pleased to announce the acquisition of a
25% equity stake in Bascota, the crowd-favorite dessert pop-up known for
delighting the community with its innovative and indulgent treats.
This strategic
partnership marks a significant step for both brands. TFGC is committed to
supporting Bascota’s vision of growth, helping the brand expand its product
line and reach new markets, all while continuing to win the hearts and
tummies of dessert lovers everywhere.
“We see incredible
potential in Bascota,” said Group CEO, Mishal Al Jarki. “Their passion for
quality, creativity, and community aligns perfectly with our values, and we
look forward to helping them scale while keeping their unique charm intact.”
Bascota’s rise
from a pop-up sensation to a household favorite has been fueled by its bold
flavors, playful presentation, and loyal customer base. With TFGC’s backing,
Bascota is poised for its next delicious chapter.
